Privacy Policy

Effective Date: April 1, 2024

Last Updated: April 13, 2026

South Atlanta Pediatrics, PA (referred to as “we,” “us,” or “our”) is committed to protecting the privacy of our patients, parents, guardians, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit or interact with our website [yourwebsite.com], patient portal, online forms, or other online services (collectively, the “Website”).

This policy applies to parents, legal guardians, and other adult visitors. Our Website is not directed to children under 13 years of age. For information about how we handle protected health information (PHI) in medical records, please review our separate HIPAA Notice of Privacy Practices, which is available [link to HIPAA Notice or PDF] or upon request at our office.

1. Information We Collect

We collect two main types of information:

A. Information You Provide

Contact details (name, email address, phone number, mailing address) when you fill out forms, request appointments, sign up for newsletters, or contact us.
Health-related information submitted through online forms, symptom checkers, or the patient portal (this is treated as protected health information under HIPAA).
Any other details you voluntarily share, such as questions about your child’s care.

B. Information Collected Automatically

Technical data such as your IP address, browser type, device information, operating system, and pages visited.
Usage data through cookies, web beacons, or similar technologies for analytics and site functionality (e.g., Google Analytics or similar tools).
We do not knowingly collect personal information from children under 13 without verifiable parental consent as required by the Children’s Online Privacy Protection Act (COPPA).

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and appointment requests.
Provide, maintain, and improve our Website and services.
Communicate with you about appointments, reminders, health information, or practice updates (you may opt out of non-essential communications).
Analyze Website usage to enhance user experience.
Comply with legal obligations, including HIPAA requirements for treatment, payment, and healthcare operations.
Protect the safety and security of our patients and Website.

Health information submitted online is used only for the purposes permitted under HIPAA.

3. How We Share or Disclose Information

We do not sell personal information or protected health information.

We may share information:

With trusted service providers (e.g., Website hosting, analytics, email services, or billing companies) who are bound by confidentiality and, where applicable, HIPAA Business Associate Agreements.
As required or permitted by law (e.g., to comply with subpoenas, court orders, or public health reporting).
In connection with a business transfer (e.g., merger or acquisition), with appropriate protections.
For children’s personal information under COPPA: Only with verifiable parental consent or as otherwise allowed by law. We limit sharing to what is necessary.

4. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to improve functionality, remember preferences, and analyze traffic. You can manage or disable cookies through your browser settings. Note that disabling cookies may affect some features of the Website.

We do not use tracking for targeted advertising that involves selling or sharing personal data in ways prohibited by applicable law.

5. Children’s Privacy (COPPA Compliance)

Our Website is designed for use by adults (parents and guardians) and is not directed to children under 13. We do not knowingly collect, use, or disclose personal information from children under 13 without first obtaining verifiable parental consent as required by COPPA.

If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete it promptly. Parents may review, request deletion of, or refuse further collection of their child’s personal information by contacting us using the details below.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including encryption for sensitive data transmitted online and HIPAA-compliant security measures for protected health information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Your Rights and Choices

Opt-Out: You may unsubscribe from marketing or non-essential emails at any time using the “unsubscribe” link or by contacting us.
Access and Correction: You may request access to or correction of your information (subject to HIPAA rules for medical records).
Parental Rights under COPPA: Parents or guardians can review, correct, or delete their child’s personal information collected online by contacting us.
HIPAA Rights: For protected health information, you have additional rights including access to records, requesting amendments, accounting of certain disclosures, and requesting restrictions or confidential communications. See our HIPAA Notice of Privacy Practices for full details.

To exercise any rights, contact us at the information below. We will respond within the time required by law.

8. Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with a new “Last Updated” date. Continued use of the Website after changes constitutes acceptance of the updated policy. We will provide additional notice if required by law.